We are Health Focus Manufacturers.
Award-winning, Australian-owned and built for brands that demand excellence.
We manufacture world-class skin, hair, body, tanning and pet care products for brands that need to perform at scale.
We start with what you're building, not just what needs making.
The best manufacturing partnerships don't begin with specs and formulas. They begin with understanding your vision, your market position, and what success actually looks like for your brand.
Every project at HFM starts with a real conversation. About where you're headed, what you're up against, what the market demands. From there, we craft formulas that exceed expectations and deliver the kind of real-world performance your customers will notice — and keep coming back for.
Partnering with brands operating at scale.
We’re in this business for one reason: to see the brands we partner with succeed. To watch products gain traction, build cult followings, and become part of people’s everyday routines.
We make that happen by mastering both sides of the equation. First, the technical capability to scale, manufacture and deliver award-winning formulations. Second, the commercial intelligence to know what wins in-market and what builds lasting customer loyalty.
Award winning excellence
Our work is recognised year after year through industry awards spanning business operations, sustainability, formulation and innovation.
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200 years of expertise combined.
Our team brings over 200 years of combined experience in cosmetic manufacturing, formulation and quality control. That depth of knowledge means we’ve seen it all, solved it all, and refined our craft across every category and challenge.
From lead formulators to operations managers, every person on our team knows their vocation inside and out, delivering a seamless experience for you, every time.
15+
Years operating
1500+
Custom formulas
99%
Partner retention
200+
Years combined expertise
Built on family values, driven by continuous improvement.
We operate with a family business mindset: long-term, accountable and deeply invested in the brands we partner with.
But here's what sets us apart. We pair that approach with serious commercial scale, backed by the technical capability and infrastructure to deliver consistently, batch after batch.
Founded by Managing Director Derelle Mitchell, HFM was built on values instilled from day one: uncompromising quality, efficiency and respect. Those values never waver. What evolves is our approach: we continuously improve, invest in innovation and expand capabilities to support products that need to perform, scale and endure.
A team of forward-thinking leaders and formulators
The people who make it all possible. With over 200 years of combined experience, our team pride themselves on seamless customer service, production and delivery, every time.
Derelle Mitchell
Managing Director
Riley Mitchell
Business Development Manager
Scott Goodwin
General Manager
Bryce Davis
Operations Support Manager
Kym Mitchell
Quality Manager
Tam Milligan
Client Services Manager
Todd McGuire
Procurement & Planning Manager
Jason Gibson
Engineering Manager
Agata Mitchell
Lead Formulation Chemist
Tracey Simpson
Lead Formulation Chemist
Emily Bosma
Formulation Chemist
Derelle Mitchell
Managing Director
Riley Mitchell
Business Development Manager
Scott Goodwin
General Manager
Bryce Davis
Operations Support Manager
Kym Mitchell
Quality Manager
Tam Milligan
Client Services Manager
Todd McGuire
Procurement & Planning Manager
Jason Gibson
Engineering Manager
Agata Mitchell
Lead Formulation Chemist
Tracey Simpson
Lead Formulation Chemist
Emily Bosma
Formulation Chemist
What our partners are saying
The real measure of success? It's hearing from partners who've worked with us and loved the experience. We maintain strict confidentiality for our clients, so names stay private, but the feedback speaks volumes.
"What really stands out is the knowledge of the team. Whenever we’ve had a question or run into an issue, there has always been someone who understands the problem and knows how to solve it. That level of expertise gives us a lot of confidence as a brand."
General Manager
Cosmeceutical Brand
“You’ve been such an important part of bringing our brand to life. We came in with an idea and a lot of questions, and the team were incredibly generous with their knowledge and support. We’ve learnt so much throughout the process and couldn’t be happier with what we’ve created together.”
Founder
Skin Care Brand
“The thing we value most is that they actually care about the outcome. They don’t just manufacture what you ask for - they challenge ideas, offer solutions, and help you make the product better. It feels like a true partnership.”
NPD Manager
Self Tanning Brand
"We’ve worked with a number of manufacturers over the years, and the difference with this team is the level of care and attention they put into every project. They genuinely feel like an extension of our team and are always willing to go the extra mile to get things right."
COO
Body Care Brand
“We couldn’t have brought this product to market without the support of the team. From formulation through to production, they were incredibly collaborative and always focused on finding the best solution. We’re so happy with where we landed.”
Head of Product
Skin Care & Hair Care brand
"We’ve worked with a number of manufacturers over the years, and the difference with this team is the level of care and attention they put into every project. They genuinely feel like an extension of our team and are always willing to go the extra mile to get things right."
COO
Body Care Brand
“The thing we value most is that they actually care about the outcome. They don’t just manufacture what you ask for - they challenge ideas, offer solutions, and help you make the product better. It feels like a true partnership.”
NPD Manager
Self Tanning Brand
"The level of technical knowledge within the team is exceptional. They don’t just take a brief and manufacture it, they really understand the product, the ingredients, and the process behind it. That expertise has been invaluable to us, particularly when developing more complex products."
Head of Product
Tanning Brand
"What really stands out is the knowledge of the team. Whenever we’ve had a question or run into an issue, there has always been someone who understands the problem and knows how to solve it. That level of expertise gives us a lot of confidence as a brand."
General Manager
Cosmeceutical Brand
Let's build your formula
Talk to our team about what you're looking for. No lengthy briefs, just a conversation.
